Sponsor Mix & Match Activity
Students team up to represent fictional brands and select the best motorsports series, team, and driver to align with their brand's goals. They'll learn the decision-making process behind effective sponsorships by analyzing fan demographics, brand image, and budget across options like NASCAR, IndyCar, and Formula 1. Teams present their choices, building strategic thinking and communication skills in the process.

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Motorsports Perfect Pitch
In this challenge, students collaborate in teams to craft and deliver a compelling marketing pitch for a fictional brand within the motorsports industry. They’ll consider brand goals, target audiences, and marketing strategies, then present their pitch to the group. This activity strengthens presentation skills and provides hands-on experience in marketing and persuasion in the context of motorsports.